NESCBWI 17: Expand & Diversify Your Portfolio

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This past weekend, April 21-23, some 700 kid lit authors, illustrators, and industry professionals got together in Springfield, Massachusetts, for the yearly Spring Conference of the New England region of the SCBWI (Society of Children’s Book Writers & Illustrators), which this year was named Expand & Diversify Your Portfolio.

This was my second time at this event, and it has definitely established itself as one of my favorite places to be. Not just because of the interesting panels, workshops, and keynote presentations, but because it tends to be a friendly, laid-back sort of thing, where everyone chats to everyone else, and new friends are made all the time. There is always lots of catching up to do with writer buddies I usually only see on social media, and time flies by all too quickly!

So, what were my highlights for 2017? To start with, this was my first time at a SCBWI event as a published author. I loved seeing Heart Blade up on the big screen with all the other attendee’s work, and it was great spotting it in the con bookstore.

This year, I attended several workshops on social media and marketing. Jess Keating encouraged us to brainstorm our platform with adjectives and images to get a feel for ourselves, and for the tone we want to set on social media. She urged us to think about who we are, rather than who we think we should be, and to remember: ‘you are the expert at being you’. Anika Denise suggested that an author platform is a stage where you connect with your audience, and reminded us that author platforms aren’t built in a day, nor should building them eclipse putting time and effort into the actual writing. For those who were unsure what to blog or tweet about, she suggested mining your book’s content for underlying themes you can dig into. Allison Moore showed us examples off her own Twitter feed, and reminded us (as did everyone lecturing about social media) that promoting your own book has to be something done in small and sporadic doses. To top it all off, Jen Malone gave us great tips on public speaking, and told us that “speakers who are real, honest and can share their passion have the greatest impact on their audience.”

One of my favorite workshops this year was Dana Meachen Rau on injecting characters with emotion, something I find my plot-focused brain often struggles with. She reminded us that plot elements are great, but without emotion, who cares? The plot provides the external story arc, but emotion provides the internal story arc, and becomes the engine that moves your character forward. When a reader reads a book, they go on the same emotional journey as the character, and it is this shared experience that makes a story unforgettable.

For a fun learning experience, Friday night brought Pitchapalooza, the now-traditional event hosted by The Book Doctors, Arielle Eckstut and David Henry Sterry. Names were drawn, and contenders got to pitch their story for a minute, on the clock. Then a panel of agents and editors critiqued each attempt, explaining in a positive manner what worked, and what didn’t.

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The crowd at Pitchapalooza

There were three amazing keynote talks, by authors Barry Lyga and Jane Yolen, and author/illustrator Melissa Sweet, who had the prettiest PowerPoint presentation I’ve ever seen. Jane urged us to “listen to the work, not the fears”, a sentiment I think all writers can relate to on the dark days. On the writing the rainbow panel, Kevin Lewis reminded the audience that we should always endeavor to create environments in our work that ‘are as diverse as the world we live in.’

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Jane Yolen inspires us over breakfast

I headed home on Sunday happy and exhausted, bearing pages and pages of notes, a pile of business cards and bookmarks from people I want to keep in touch with, and a ton of fresh inspiration to give my work a much-needed boost. Thank you to all the hard-working volunteers at the NESCBWI for putting together a great event, and see you next year!

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Relaxing on Sunday evening with peppermint tea and Melissa Sweet’s biography of E.B. White

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